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Finger Lakes Health News 2015
Finger Lakes Health Recognized Amongst the Nation’s Most Elite Healthcare Marketing Professionals in the 2015 Aster Awards Competition
Honored for excellence in advertising in the 2015 Aster Awards, Finger Lakes Health received a Gold Award for the Geneva General Hospital Virtual Tour and a Bronze Award for the Fall 2014 issue of Thrive.

The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2014.

The 2015 Aster Awards received nearly 3,000 entries from across the United States as well as several foreign countries. All entries are judged by industry experts and are scored on multiple criteria with a possibility of 100 total points. Participant’s entries competed against similar-sized organizations in their specific groups and categories.

Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

“The creativity of this year’s participating healthcare marketing professionals exceeded our expectations. The 2015 Aster Awards program contained some of the best and most creative advertising in the world,” said Melinda Lucas, Aster Awards Program Coordinator.

All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.

Both the Geneva General Hospital Virtual Tour and the Fall 2014 issue of Thrive are posted on the Finger Lakes Health website Thrive (www.flhealth.org/).
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Finger Lakes Health196 North Street, Geneva, NY 14456     315-787-4000