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Finger Lakes Health News 2016
Finger Lakes Health Recognized Amongst the Nation’s Most Elite Healthcare Marketing Professionals in the 2016 Aster Awards Competition
Honored for excellence in advertising in the 2016 Aster Awards, Finger Lakes Health received a Bronze Award for their “We are Finger Lakes Health” television commercial.

The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2015.

The 2016 Aster Awards received nearly 3,000 entries from across the United States as well as several foreign countries. All entries are judged by industry experts and are scored on multiple criteria with a possibility of 100 total points. Participant’s entries competed against similar-sized organizations in their specific groups and categories.

Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

“Each year the quality of work submitted increases. The creativity of this year’s participating healthcare marketing professionals went above and beyond the standards that were set by previous years. The 2016 Aster Awards program contained some of the best and most creative advertising in the world,” said Melinda Lucas, Aster Awards Program Coordinator.

All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
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